Baby Boomers Usher in New Style of Retirement Communities

A new wave of retirees is less interested in enormous “retiree” housing developments. They want additional custom-made housing selections that in good shape their lively way of living.

ENGLEWOOD CLIFFS, N.J. – Big retirement communities are remaining challenged by a new wave of retirees exhibiting a lot less interest in sprawling housing developments constructed for them. As a substitute, today’s retirees want custom made housing options that suit their energetic life style.

The strategy of retirement communities is not disappearing, but it’s shifting in style and design and locale, CNBC experiences. For example, just prior to the pandemic, additional retirement communities had been popping up in close proximity to university campuses so that seniors could carry on lifelong understanding.

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Retirees want to retain energetic life. “In some scenarios, you are going to have a life-style director who acts like a concierge, who will coordinate various activities within the unique clubs inside of the community. … People are trying to get a new journey for a section in their lives,” suggests Jane Marie O’Connor of 55+, a marketing consultant firm that performs with builders and builders on senior housing and existence. “Retirees are no longer relegated to southern weather conditions. They want a local community where by they can be lively between like-minded friends.”

They are also wanting far more customization than a common cookie-cutter retirement local community. “Over the past 6 months, we have noticed an emphasis on out of doors house,” O’Connor says.

Communities that cater to this more lively retirement way of living are also helping seniors battle loneliness – “the most important menace to our resident’s overall health,” Amy Schectman, president and CEO of 2LifeCommunities, which serves about 1,500 seniors in the Boston location, claims. “Our answer to isolation is neighborhood. Our residents want the combination of privateness when they want and the neighborhood at their doorstep.”

Supply: “The New Retirement Living: Extra Infant Boomers Shun Housing Mega-Developments,” CNBC (Sept. 21, 2020)